Media Account Executive Resume Example
Professional ATS-optimized resume template for Media Account Executive positions
John Doe
Media Account Executive
Email: john.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/johndoe | Location: New York, NY
PROFESSIONAL SUMMARY
Results-driven Media Account Executive with over 7 years of experience managing high-impact advertising campaigns across digital and traditional platforms. Adept at developing strategic media plans, fostering client relationships, and leveraging data analytics to optimize campaign performance. Skilled in cross-functional collaboration, negotiation, and innovative media buying methods aligned with evolving industry trends, including programmatic advertising and AI-powered insights. Passionate about transforming client objectives into measurable media solutions that drive ROI and brand growth.
SKILLS
Hard Skills
- Media Planning & Buying
- Programmatic Advertising & RTB
- Data Analytics & ROI Optimization
- Campaign Performance Tracking (Google Campaign Manager, Nielsen)
- Digital & Traditional Media Strategies
- CRM & Client Management (Salesforce, HubSpot)
- Contract Negotiation & Budget Management
- Market & Audience Research
Soft Skills
- Strategic Thinking & Problem Solving
- Client Relationship Building
- Strong Communication & Presentation
- Adaptability to Emerging Trends
- Team Collaboration & Leadership
- Critical Thinking & Data-Driven Decision Making
WORK EXPERIENCE
*Senior Media Account Executive*
*BrightMedia Solutions, New York, NY*
June 2022 – Present
- Led the planning and execution of multi-channel campaigns for Fortune 500 clients, achieving an average ROI uplift of 35%.
- Managed a media portfolio worth $15M annually, including negotiations with vendors, ensuring cost-effective placements and campaign efficiency.
- Implemented AI-driven analytics tools to optimize real-time bidding strategies, increasing targeting precision by 20%.
- Developed customized reports and insights for clients, translating complex data into actionable strategies, strengthening client retention by 25%.
- Collaborated with creative teams to tailor messaging across digital platforms, increasing engagement metrics by 40%.
*Media Account Executive*
*AdVanta Media, Los Angeles, CA*
March 2018 – May 2022
- Coordinated media buying plans with a focus on digital display, social media, and local broadcast channels, managing over $10M in annual ad spend.
- Built and maintained long-term relationships with key media vendors, securing favorable rates and priority placements.
- Utilized programmatic platforms to execute targeted campaigns, improving click-through rates by 15%.
- Conducted audience and market research to inform media strategies, resulting in campaigns that exceeded KPIs by 10-15%.
- Provided clients with strategic consultation, enhancing their branding efforts through innovative media tactics.
*Junior Media Coordinator*
*MediaWave Inc., San Francisco, CA*
January 2016 – February 2018
- Supported senior team members in executing media plans, tracking campaign performance, and consolidating analytics reports.
- Managed insertion orders and maintained accurate schedule documentation for digital and print campaigns.
- Assisted in vendor negotiations and budget tracking, ensuring adherence to financial targets.
- Conducted competitive analysis and assisted in market research to support campaign pitches.
EDUCATION
**Bachelor of Science in Marketing**
University of California, Berkeley, CA
*2011 – 2015*
CERTIFICATIONS
- **Google Ads Certified** (2023)
- **HubSpot Content Marketing Certified** (2024)
- **Programmatic Advertising & Data-Driven Marketing Certification** – Interactive Advertising Bureau (IAB) (2022)
PROJECTS
- **End-to-End Digital Revamp for XYZ Consumer Brand:** Spearheaded a campaign that integrated programmatic buying, influencer collaboration, and geo-targeting, resulting in a 50% increase in online sales over six months.
- **AI-Powered Audience Segmentation Initiative:** Developed a client-specific segmentation model, utilizing machine learning tools, which improved targeting efficiency and reduced ad waste by 25%.
TOOLS & TECHNOLOGIES
- Google Campaign Manager, DV360, The Trade Desk
- Nielsen, comScore, Adobe Analytics
- Salesforce, HubSpot CRM
- Microsoft Excel, Tableau, Power BI
- Adobe Creative Suite (basic knowledge)
LANGUAGES
- English (Native)
- Spanish (Fluent)
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