Media Financial Analyst Resume Example
Professional ATS-optimized resume template for Media Financial Analyst positions
John Doe
Media Financial Analyst
Email: johndoe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/johndoe | Location: New York, NY
PROFESSIONAL SUMMARY
Dynamic Media Financial Analyst with over 6 years of experience in broadcasting and digital media financial planning, budgeting, and performance analysis. Adept at leveraging advanced data analytics, forecasting models, and industry insights to inform strategic decisions and optimize ROI. Proven ability to collaborate with cross-functional teams, streamline financial reporting processes, and implement innovative tools that enhance accuracy and efficiency. Passionate about translating complex financial data into actionable insights that drive media portfolio growth in a rapidly evolving digital landscape.
SKILLS
**Core Competencies**
- Media Budgeting & Forecasting
- Financial Modeling & Data Analysis
- Media Spend Optimization
- Performance Measurement & KPI Development
- Contract & Licensing Financials
- Revenue & Revenue Sharing Analysis
**Technical Skills**
- SQL & Python for Data Analytics
- Tableau & Power BI for Visualization
- SAP & Oracle Financials
- Media Planning Software (e.g., Strata, Mediaocean)
- Advanced Excel (PivotTables, VBA macros)
**Soft Skills**
- Strategic Thinking
- Communication & Stakeholder Engagement
- Problem Solving & Critical Thinking
- Adaptability in Multichannel Environments
- Agile & Cross-Functional Collaboration
WORK EXPERIENCE
*Senior Media Financial Analyst*
**ABC Digital Media Corp.** — New York, NY
June 2022 – Present
- Led quarterly financial planning for a media portfolio generating $350M annually, improving forecast accuracy by 15% through refined modeling techniques.
- Developed a real-time dashboard using Power BI, providing senior management with live insights on media spend efficiency and ROI metrics.
- Collaborated with media buyers and content teams to optimize allocation of budgets across digital, broadcast, and OTT channels, resulting in a 12% increase in campaign profitability.
- Conducted scenario analysis on upcoming streaming product launches, informing strategic investment decisions and contractual negotiations.
*Media Finance Analyst*
**XYZ Broadcasting Group** — Chicago, IL
August 2018 – May 2022
- Managed financial tracking and variance analysis for a portfolio of over 50 TV and radio stations, ensuring compliance with contractual obligations.
- Created detailed models forecasting seasonal ad spend trends, influencing quarterly media planning and attachment strategies.
- Automated recurring reporting processes using Excel macros and SQL scripts, decreasing report generation time by 40%.
- Facilitated quarterly budget reviews, presenting findings to C-suite executives and providing actionable recommendations.
*Junior Media Analyst*
**DEF Media Solutions** — Los Angeles, CA
June 2016 – July 2018
- Supported media buying teams with data-driven insights, conducting post-campaign financial analysis that identified key performance drivers.
- Assisted in vendor negotiations by providing detailed financial analysis and spend history reports.
- Contributed to the development of a proprietary KPI dashboard, increasing team efficiency in campaign performance reviews.
EDUCATION
**Bachelor of Science in Finance**
University of California, Los Angeles (UCLA) — 2012 – 2016
CERTIFICATIONS
- Certified Broadcast Financial Professional (CBFP) — 2023
- Tableau Desktop Specialist — 2024
- Amazon Web Services (AWS) Certified Data Analytics – Specialty — 2023
PROJECTS
Digital Media ROI Optimization
Developed an integrated analytics platform incorporating Python-based data scraping, SQL databases, and Power BI dashboards to monitor real-time media spend and performance across multiple channels, leading to a 15% uplift in ROI over six months.
Contractual Revenue Sharing Model Streamlining
Redesigned the revenue sharing analysis process with automation tools, increasing accuracy and reducing reconciliation time by 50%, enabling faster contractual negotiations with content partners.
LANGUAGES
- English (Native)
- Spanish (Professional Working Proficiency)
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