Media Marketing Manager

- **Digital & Social Media Strategy**

- **Content Development & Storytelling**

- **Data-Driven Campaign Optimization**

- **Influencer & Partnership Management**

- **Programmatic & Native Advertising**

- **Misinformation & Brand Safety Compliance**

- **Analytics & Reporting (Google Analytics, Tableau, Brandwatch)**

- **AI & Machine Learning for Audience Insights**

- **Creative Campaign Management**

- **Strong Interpersonal & Leadership Skills**

*Senior Media Marketing Manager*

*Innovate Digital Solutions | San Francisco, CA*

June 2021 – Present

- Spearheaded a multi-channel media campaign increasing brand engagement by 40% over 12 months using AI-optimized ad placements.

- Managed a team of 8 media specialists, fostering cross-functional collaboration and upskilling on emerging media tools, resulting in a 25% faster campaign deployment cycle.

- Integrated immersive media formats like AR/VR into product launches, boosting user interaction time by 30%.

- Leveraged predictive analytics to segment audiences more precisely, leading to a 20% increase in conversion rates.

Media & Content Strategist

*BrightWave Marketing | Los Angeles, CA*

August 2016 – May 2021

- Developed cross-platform content strategies that increased organic social media following by 150% over two years.

- Implemented programmatic ad campaigns that reduced ad spend wastage by 15% while raising click-through rates by 22%.

- Conducted market research to identify emerging media trends, including the rise of short-form video, influencing content direction and resource allocation.

- Collaborated with brand teams to integrate influencer marketing, resulting in a 35% uptick in campaign engagement.

*Media Analytics & Campaign Coordinator*

*NextGen Media Partners | San Francisco, CA*

July 2014 – July 2016

- Coordinated media buying and analytics reporting for national campaigns across digital platforms including Facebook, YouTube, and programmatic exchanges.

- Developed dashboards tracking key performance metrics, improving reporting efficiency by 30%.

- Supported creative team in developing compelling ad creative aligned with data insights.

**Bachelor of Arts in Communications & Media Studies**

University of California, Berkeley | 2010 – 2014

- Google Ads Certification (2023)

- HubSpot Content Marketing Certification (2022)

- Certified Digital Media Professional (CDMP, 2024)

- Meta Certified Media Planning Professional (2023)

- **"Immersive Brand Experience Campaign" for TechWear**

Collaborated with AR developers to create a virtual showroom, resulting in a 60% increase in virtual engagement and generating 10,000+ leads in one quarter.

- **"AI-Powered Audience Segmentation"**

Led a project utilizing machine learning models to segment audiences in real-time, reducing ad waste by 18% and increasing personalization accuracy.

- English (native)

- Spanish (professional proficiency)