Saas Content Marketer

- Content Strategy & Planning

- SaaS Product Narratives

- SEO Optimization & Keyword Strategy

- Content Management Systems (Contentful, HubSpot)

- Data Analytics & Performance Tracking

- Demand Generation & Lead Nurturing

- Cross-Functional Collaboration

- Agile Content Development

- UX Writing & Microcopy

- Strong Presentation & Stakeholder Communication

- Multilingual Content Localization

*Senior Content Marketing Manager | CloudSphere SaaS | San Francisco, CA*

January 2022 – Present

- Led a team of 4 content creators to develop comprehensive content plans aligned with demand gen goals, resulting in a 45% increase in organic web traffic within the first year.

- Developed technical whitepapers, case studies, and blog content that contributed to a 25% uplift in free trial conversions.

- Collaborated closely with Product and Sales teams to craft customer-centric messaging that clarified complex SaaS features, improving adoption rates.

- Implemented SEO best practices leading to top-3 ranking for competitive SaaS keywords.

- Managed the editorial calendar using Asana, ensuring deadlines and quality standards.

Content Marketing Strategist | TechNova Solutions | New York, NY

June 2018 – December 2021

- Created and executed content campaigns targeting SMB and enterprise SaaS buyers, boosting inbound leads by 30% YoY.

- Optimized onboarding emails and microcopy, reducing churn by 15% through clearer value propositions and helpful guides.

- Conducted market research to identify emerging SaaS trends, integrating insights into content to position TechNova as a thought leader.

- Developed webinar scripts and video content, increasing user engagement and expanding the brand’s content footprint.

*Content Writer & SEO Specialist | ByteBoost Media | Remote*

August 2015 – May 2018

- Produced high-quality SaaS-related blog articles, technical guides, and product descriptions with keyword integration that ranked on the first page of Google SERPs.

- Led an initiative to repurpose existing content into multimedia assets, increasing page dwell time and reducing bounce rates.

- Trained junior writers on SEO best practices, enhancing team productivity and content quality over time.

**Bachelor of Arts in Communications & Media Studies**

University of California, Berkeley — 2011–2015

- HubSpot Content Marketing Certification (2020)

- Google Analytics Certified (2021)

- Certified SaaS Content Strategist (SaaStr Academy, 2024)

- **Customer Onboarding Content Hub:** Developed a comprehensive onboarding portal with how-to guides, videos, and FAQs—reducing onboarding time by 20% and improving customer satisfaction scores.

- **SEO Revamp for SaaS Blog:** Led a site-wide SEO overhaul, optimizing existing articles, and implementing schema markup, which resulted in a 60% increase in organic traffic over six months.

- English (Native)

- Spanish (Fluent)