Sales and Marketing Coordinator

**Hard Skills**

- Digital & Social Media Marketing (SEO, SEM, PPC)

- Customer Relationship Management (CRM: Salesforce, HubSpot)

- Campaign Planning & Execution

- Data Analytics & ROI Tracking

- Content Development & Copywriting

- Lead Generation & Qualification

- Market Research & Competitive Analysis

**Soft Skills**

- Strategic Thinking

- Excellent Communication & Interpersonal Skills

- Project Management (Agile, Asana)

- Customer-Centric Mindset

- Problem Solving & Adaptability

- Multilingual: English, Spanish

*Senior Sales & Marketing Coordinator*

*TechNova Solutions, New York, NY*

June 2022 – Present

- Designed and launched multi-channel campaigns that increased lead generation by 35% year-over-year.

- Managed CRM workflows to nurture leads, resulting in a 20% uplift in sales conversion rates.

- Orchestrated revamped content strategies for social media, growing followers by 50% and engagement by 70%.

- Led market research initiatives to identify new verticals, contributing to $2M in new contracts within the first year.

- Collaborated with product teams to develop marketing collateral and sales enablement tools.

*Marketing Associate*

*BrightWave Marketing, Brooklyn, NY*

August 2018 – May 2022

- Supported the planning and execution of digital marketing campaigns across email, social, and paid channels.

- Monitored campaign performance via analytics platforms and optimized tactics to improve ROIs by 25%.

- Coordinated webinars and virtual events, attracting over 2,000 attendees and generating quality leads.

- Developed detailed competitive analysis reports to inform client positioning strategies.

- Maintained and updated CRM records, ensuring data accuracy for targeted outreach.

**Bachelor of Science in Business Administration**

Major: Marketing

New York University, New York, NY

Graduated: May 2018

- Google Ads Certification (2023)

- HubSpot Inbound Marketing Certification (2022)

- Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute (2023)

Customer Persona Development & Campaign Personalization

Led a cross-department initiative to create detailed customer personas, enabling targeted messaging that improved campaign response rates by 45%. Utilized customer data analytics and surveys to refine segmentation strategies, resulting in more personalized outreach and higher engagement.

Brand Repositioning Campaign for SaaS Product

Coordinated a comprehensive rebranding effort for a SaaS product, including new visual identity, website overhaul, and integrated SEM strategy. The campaign contributed to a 60% increase in inbound inquiries within the first quarter post-launch.

- English (Native)

- Spanish (Fluent)