Mid Level Content Writer in Real Estate Australia Resume Guide

Introduction

Crafting a resume for a mid-level content writer in real estate requires a strategic focus on relevant skills, experience, and keywords. In 2025, recruiters and ATS systems alike look for clarity, role-specific language, and evidence of content expertise within the property market. An optimized resume helps you stand out and increases your chances of getting noticed for roles across Australia’s competitive real estate sector.

Who Is This For?

This guide is designed for writers with some professional experience, typically 2-5 years, seeking mid-level roles in Australia’s real estate industry. It suits those transitioning from entry-level positions, returning to the workforce, or switching from related fields such as marketing or journalism. Whether applying to real estate agencies, property publications, or digital marketing firms specializing in property content, these tips will help you develop a targeted, ATS-compatible resume.

Resume Format for Mid-Level Content Writer in Real Estate (2025)

Use a clear, easy-to-scan format with the following sections arranged logically: Summary, Skills, Experience, Portfolio/Projects, Education, Certifications. A one-page resume is standard for mid-level roles, but if you have extensive relevant experience or a portfolio of published work, a two-page format is acceptable. Include links to online portfolios or published articles if possible, as these are highly relevant to content roles. Use bullet points for experience entries to improve readability, and ensure each section is labeled clearly. Avoid dense paragraphs and decorative layouts that can confuse ATS parsing.

Role-Specific Skills & Keywords

• Real estate content writing
• Property market knowledge
• SEO best practices for property websites
• Keyword research and optimization
• Content management systems (CMS) like WordPress
• Copyediting and proofreading
• Audience engagement strategies
• Local Australian property regulations
• Google Analytics and performance tracking
• Social media content creation
• Adobe Creative Suite (optional for visual content)
• Strong research skills on local and national property trends
• Excellent written communication and storytelling
• Time management and meeting deadlines

Incorporate these keywords naturally into your experience and skills sections to improve ATS relevance. Use variations such as “property content,” “real estate articles,” and “digital property marketing” as needed.

Experience Bullets That Stand Out

• Developed over 150 SEO-optimized articles on Australian residential and commercial property markets, increasing organic traffic by ~20% within six months.
• Managed content calendar for a real estate agency, ensuring timely delivery of blog posts, newsletters, and social media content that boosted local engagement.
• Conducted market research and competitor analysis to tailor content strategies, resulting in higher lead conversions.
• Edited and proofread property listings, brochures, and market reports, maintaining accuracy and clarity under tight deadlines.
• Collaborated with real estate agents and marketing teams to craft compelling stories that highlighted property features and neighbourhood advantages.
• Utilized Google Analytics to monitor content performance and adjust strategies, resulting in a ~15% improvement in user engagement.
• Created and maintained a portfolio of published articles on property trends, accessible via a personal website or online platforms.
• Translated complex property regulations into accessible content for diverse audiences, increasing understanding and trust.

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Common Mistakes (and Fixes)

• Vague summaries: Use specific achievements and metrics instead of generic statements like “responsible for content creation.”
• Dense paragraphs: Break content into bullet points to improve scanning and ATS parsing.
• Overly generic skills: Tailor skills to the real estate sector; avoid broad terms like “writing” alone.
• Decorative formatting: Keep fonts simple, avoid tables or text boxes that can disrupt ATS reading.
• Lack of keywords: Incorporate role-specific terms naturally, especially those in job descriptions.

ATS Tips You Shouldn't Skip

• Name your file with your full name and “Content Writer” (e.g., John_Doe_ContentWriter_Aus2025.pdf).
• Label each section clearly with standard headings: Summary, Skills, Experience, etc.
• Use keywords and their synonyms consistently throughout your document.
• Keep formatting simple: avoid headers, footers, images, or complex tables.
• Use past tense for previous roles and present tense for current roles.
• Ensure consistent spacing and font size for clarity.
• Proofread thoroughly to eliminate typos and grammatical errors, which ATS can misinterpret.

Following this guide will help you craft a resume tailored to ATS requirements and real estate industry expectations in Australia for 2025.